Unlike the traditional strength of business communication online interactivity to play. The network adopted in this field specific strategies, which are often far from the product and make less use of the word. It often happens that the viewer is attracted to the site of a product, not so much for the product itself, but as for the features page offers the user: a competition, the ability to download images and ringtones, a new game in java, in short, all those tools that attract consumers by giving them the opportunity to interact and "play" on the site.
In all this the word is reduced to a few sentences dried, changes function, sometimes reduced to a strategic "click here to learn more." The most advanced sites are structured to allow the potential buyer to see the product, change it, customize it, see the price and news of last season, interactivity has become a basic function that can be exploited fully only by knowing the endless possibilities offered by the network, which are constantly evolving. To do business online communication is therefore necessary to study the half before focusing on the product and the user.
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