In the field of communication, the knowledge of the target to which we are addressing is essential. In the case of network communication is necessary to consider that each user is unknown, we do not know the culture, lifestyle, time available and acora interests and possibilities of access, The internet forces us to consider a global target. Precisely for this reason it is necessary, primarily in public communication and the institutional one, a simple and accessible language, but above all effective. Communicating means sharing, for that reason it is essential to address the conditions of the public, users or consumers who have different lives from ours, different needs. It 'must therefore use the categories that can be shared globally in order to achieve a target ever more extensive and varied.
Image taken from www.webwhispers.com
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