In recent years took place effective digitization of radio and TV which have used the fly all the modern technologies available. Today, with tools such as streaming, you can see on the net a large amount of content that traditionally would look on TV, and view and download movies and scenes that we were lost. Even in this case, interactivity is the host.
The development of digital television and its interactions with the Internet have defined a new landscape featuring:
1 - increase the number of channels and broadcasters: getting popular broadcasters that transmit some programs or addirittuta completely on the web.
2 - new ways to offer: the webcasting and webtv build schedules that are no longer based on the organization of the rhythms and duration of the broadcast, but based on the consistency of themes and genres, or the identification of a specific segment audience, making use of 'near video on demand (the same program or programs in continuation slot) and video on demand "(interactive model that allows the viewer to choose from a menu that's what I want and change the speed vision).
3 - new forms of consumer interactivity and personalization
4 - new spaces of consumption: we are witnessing the development of a relationship between the viewer and changed its place of use that, thanks to the portability of the terminals of use, can be realized in anywhere.
The phenomenon has also invested in the digitalization of radio, which allows increasing potential for multimedia today the activation of the mode of pay-per-listen or audio on demand to facilitate the interactive relationship with the public. Anyway, we're talking about television or radio, it is increasingly evident an increasing convergence of digital media on a single platform, which will radically change our habits and our possibilities. I
for now, however, go on the traditional, and with my 56k connection fantastic to see a video of three minutes I still look 40 ... just the time to look at the newspaper ..
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